An ever-changing technological landscape puts increased pressure on businesses of all types to adapt, and restaurants are no exception. Investing in new technology may be just the thing that your restaurant needs to compete in a market that tends to reward new tech.
Important technical requirements for restaurants
Some restaurants get by without the need for much (if any) new technology, but it makes business that much harder when big chains are introducing new tech every day. Technology improves the process of selling and purchasing, as well as expanding payment and customization options for consumers, making it easy to justify the initial investments and upkeep.
So if you are a restaurant owner who wants to implement new technology, consider these changes that can help modernize your business.
Point-of-sale (POS) system
Most modern restaurants already use a point-of-sale (POS) system to manage transactions. A POS system allows employees to record transactions while automatically inputting information related to the total amount (including tip), menu items ordered, and the form of payment. This information is recorded for every transaction, and then kept in a database so that managers and owners can track income, expenses, and the overall vitality of the business.
In essence, a POS system is the lifeblood of a modern restaurant. For the most part, the days of recording prices on physical receipts and completing transactions with a simple cash register are over. Nowadays, you need a cash management system for your restaurant. A quality POS system allows you to evaluate your fiscal status by compiling the data from thousands of transactions into one simple, intuitive program.
However, POS systems are not limited to just transactions and data analytics. In fact, many programs integrate multiple facets of the business, from the management of your workforce to loss prevention. These features are vital for an industry that is seeing shrinking profit margins and increased demands for fast service.
One of the most effective ways to bring in new clientele is through an impressive visual display. Customers are drawn to businesses with unique signage and an inviting entrance. Although there is little you can do to implement new technology into your entryway, your signs can help modernize your restaurant, and make your restaurant location(s) look better. For the exterior, consider using a digital screen that displays new specials, promotions, or signature dishes.
Digital signage can be useful for the interior of your restaurant too. Screens for displaying various media from sporting events to specialized media content can be implemented to provide entertainment to your customers. With digital signage, spacial design is key. You may want to consider a digital wall display to draw attention and entertain your customers, but you do not want the new technology to overwhelm your clientele, and detract from their experience. Therefore, you must find a balance between entertainment, practicality, and proper design.
Additional restaurant technology
Delivery app integration
Many restaurants lose business when they refuse to modernize. The recent popularity of food delivery apps like DoorDash and Uber Eats has left many small restaurants scrambling to join the craze. If your restaurant does not provide delivery, or if the cost of implementing an in-house delivery system would be too expensive, consider signing your restaurant up as a food provider with one of these applications. This way consumers have the ability to enjoy your menu from the comfort of their own home while you increase the value of your business without the extra expense.
Some people enjoy the process of customizing their order without the obligation of speaking to a waiter. Choosing from a menu with dozens of items often results in quick, ill-advised decisions. On the other hand, when restaurant-goers are given the ability to take their time and order using a tablet or similar device, they are generally able to choose dishes that better fit their desires.
Another way to streamline the ordering process for consumers is an interactive website. Many potential customers want the simplicity of ordering online without having to pay for the cost of delivery. Building a user-friendly website with an up-to-date menu and an intuitive ordering process can improve your branding and increase revenue. Additionally, websites are one of the best ways to market your business online, so investing in your restaurant’s website practically pays for itself.
Many restaurants rely on novelty to bring in new customers. Although automation is great for cutting costs and streamlining the ordering/purchasing process, it can also be a simple form of entertainment. It is becoming more common to use automated technology to place an order and deliver food directly to the table. However, since this kind of technology has not yet been widely implemented, many consumers are still entertained by the novelty of being served by a “robot.”
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Are you looking to bring your restaurant into the 21st century? If so, Scale Technology is a cybersecurity and data recovery company with professionals who can provide your business with IT solutions and expert advice. Call us at (877) 708-7532 for a free consultation, or check out our website for more information!